Larry has over 25 years of information technology and application software experience. He is responsible for Peopleclick's UK and European business development and client services based in London, England. Under Larry's direction the UK office supports over 40 European clients and partners with services including customer and application support, engineering, and implementation. Larry is also responsible for UK and European sales and marketing.

Before joining Peopleclick, Larry was involved in the UK launch of one of the first online computer bureau based payroll systems with Baric, a subsidiary of Barclays Bank and ICL. He then moved to Informatics Inc.'s Accounting Applications division as European Sales Manager, and after a management buyout of that division he joined Global Software Inc based in Raleigh, NC as VP International Operations. Over a period of 8 years he established both direct operations in the UK, Canada and Australia and also set up a group of partners focused on IBM mainframe and mid-range users worldwide. Following his return to the UK, he founded Global e-BIS Ltd which specialized in providing business planning tools and OLAP-based analysis solutions.

Larry studied Economics at Birkenhead College. He is a founding member of the Online Recruitment Marketing Council (ORMC) in the UK.